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BayCHI: Learning to Create Engaging Apps for Facebook

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BayCHI: Learning to Create Engaging Apps for Facebook


Published 2007


The BayCHI podcast for December 11, 2007, Learning to Create Engaging Apps for Facebook with Dave McClure of Stanford, Psychologist B.J. Fogg, and their students, who created Faceboooks apps that attracted millions of users in just a few weeks.

In September 2007, B.J. and Dave teamed up to teach a new Stanford course about using metrics to create engaging Facebook apps. They knew the risks: The course could end up a spectacular failure. But in just ten busy weeks, the apps developed by the students drew millions of users, and the class gained important insights that go beyond Facebook.


Producer Steve Williams
Audio/Visual sound, color

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